Analytics & Reporting
Track consent rates, visitor behaviour, and generate compliance reports.
Consent Analytics Dashboard
The Analytics page provides real-time insights into how visitors interact with your consent banner:
Consent Rate
Percentage of visitors who accept at least some non-essential cookies. Industry average: 65-80%.
Accept All Rate
Percentage who click "Accept All" without customizing. Higher rates indicate clear, trustworthy messaging.
Reject All Rate
Percentage who reject all non-essential cookies. High rates may indicate trust issues or poor banner design.
Custom Selection Rate
Percentage who open settings and select individual categories. Indicates a privacy-aware audience.
Consent Trends
The trend chart shows consent rates over time, helping you identify:
- Impact of banner changes - Did a redesign improve or hurt consent rates?
- Seasonal patterns - Some industries see consent rate changes around holidays
- Traffic source effects - Organic traffic often has different consent patterns than paid
Category Breakdown
See which categories users consent to most and least frequently:
- Necessary - Always 100% (cannot be disabled)
- Functional - Typically 70-85% acceptance
- Analytics - Typically 60-75% acceptance
- Marketing - Typically 30-50% acceptance
- Social - Typically 40-55% acceptance
These benchmarks vary significantly by industry and geography.
Visitor Statistics
The visitor stats panel shows:
- Total visitors - Unique visitors who saw the banner
- New vs returning - First-time visitors vs those who already consented
- Device breakdown - Desktop vs mobile vs tablet consent patterns
- Geographic distribution - Consent rates by country/region
Exporting Data
All analytics data can be exported for external analysis or compliance reporting:
- CSV export - Download consent records as a spreadsheet
- API access - Programmatic access via the REST API (Professional and Enterprise plans)
- Webhook integration - Real-time event streaming to your analytics pipeline
Compliance Reporting
Generate compliance reports for regulatory audits from the Compliance Checklist page. Reports include:
- Cookie inventory with categories and purposes
- Consent collection methodology
- Consent rate statistics
- Data processing summary
- Third-party cookie disclosure