Pricing Guide
CMP Pricing Explained for SMB Teams
A practical guide to pricing models, upgrade triggers, and plan selection without procurement confusion.
Common CMP pricing models
| Model | How it scales | SMB impact |
|---|---|---|
| Page/subpage tiering | Cost rises with crawlable page volume | Can jump quickly on content-heavy sites |
| Session/pageview tiering | Cost rises with visitor traffic bands | Predictable at low traffic, can spike after growth |
| Per-domain packaging | Cost rises with number of properties | Clear planning for agencies and multi-site SMBs |
| Enterprise custom quote | Negotiated by scope and governance needs | Often higher procurement friction for SMB |
How to choose your plan
- - Estimate next 6-month traffic/page growth, not just current snapshot
- - Prioritize implementation clarity and support in addition to list price
- - Map plan triggers to your expected growth events (content launch, campaign, new domain)
Balanced-value principle
The cheapest CMP is not always the lowest operational cost. For SMB teams, the right plan is the one that reaches compliant production quickly and stays maintainable as your site grows.